Marketing and business planning resources


Business & Marketing Resources
White Papers
In addition to the "Thinking On" series of short articles InsideOut also publishes a series of longer indepth pieces focused around key topics. These are free to download;

Topics
Strategy & Business Planning - How to build your future business. This whitepaper helps you develop an approach for your business plan.
Design & Branding - explains why you need your business to be design lead and explains some of the key processes, including design briefs and product development
Marketing ROI - how to implement a Marketing ROI system to make sure your getting the right return from your Marketing investments.
Everyday Innovation - Tools that you can use to create value and make a difference today.

Blog Bookmarks
This is a collection blogs where you might find some strategy and marketing inspiration;

Seth's Blog - Marketing
Stephan Spencer - SEO
Ben Young - Online Marketing
Emissive - Online Marketing


If you have some useful tools or sites please email me and we will look to include these in the directory



Directory Sites


 Online Tools
This is a list of some of the tools that we use everyday;

Online Research - Usuite
Online Design - CSS Beauty
Stock Photography - istockphoto, mychillybin, gettyimages
Card Sorting - OptimalSort
Website Analysis - Google Analytics
Keyword Search - Wordtracker, Google Keyword Tool
Website Traffic Performance - Alexa
Code Validation - WC3 Validator
SEO - Google SEO Guide, SEO Tools

Books
Marketing & Business Books

Websites
This is a short collection of Strategy and Marketing websites that we use strategy and marketing insights;

Harvard Business Review - Strategy
McKinsey Quarterly - Strategy
Marketing Profs - Marketing
Marketing Sherpa - Marketing
RainToday - Sales
Start Up - Business Start Up Info

More Information
For more information about how we work visit;
Our Services
How we can help you
How to select a consultant
About Us

Recent Articles

Business Innovation versus Imitation - the case for change

Business is about moving forward. There are primarily two ways of doing this, either through imitation or innovation. However only with an innovation approach can you revolutionise your business.
Read More.

My Social Media Mistakes in 140 Characters...

I've been using LinkedIn and Facebook to varying degrees and have been blogging for a number of years, so I’m not new to social media. But I was surprised by the change to my business day when I started using Twitter. Read More.
 
Newsletter
Get a summary of our "Thinking On" pieces emailed to you every quarter.

Name:

Email:


 

About Us

Our Services

 

Resources

Blog...