Digital Strategy - how maximise your business online
Business
today is different. Internet marketing and
new technology are changing the way we do business. Distribution channels are changing as people are
seeking new ways to interact through websites, newsletters and social media. Internet
marketing strategy has become a highly specialised field where things are
changing fast and you have to spend time to stay up to date. InsideOut works with clients to maximise their use of internet technologies to improve their bottom line.
Our experience across a range of projects allows us to drive significant improvements in business results. We have worked with organisations such as ihug, houseoftravel.co.nz, barkersonline.co.nz, resiliencei.com, wetamarine.com, accomplishglobal.com and primalearth.co.nz. We have a blend of strategy and online marketing skills that can be utilised to improve your business online.
We work with our clients to improve their website conversion and online marketing. These days it is easy enough to get a website that looks good at a reasonable price, however internet marketing needs to consider more than just the website site. Obviously it's important to have a well coded site and there's the need to develop a site architecture and layout that allows your customers to follow a logical journey from initial interest to completing a sale. However a great online marketing strategy needs to look wider than just your site, it needs to consider, search engine optimisation, paid search, social media, email marketing and the many other ways to develop and engage an audience and community.
Often while most people know that they either need a website or know that they need to develop a new version of their website, not everyone has the technical understanding, creativity and knows how to create an online strategy that works. InsideOut can help you implement your Online branding or eCommerce project effectively.
Our process has three clear phases;
- Strategy. We first develop the digital strategy to ensure that you have something new, something great that will spread. In this phase we would typically complete an online marketing plan, develop wireframes for any new digital assets that need to be built and complete a natural search audit. This document you could take to any web developer to build a site for you.
- Build. The next phase is optional. We can if required build the digital assets for you. By that we mean websites, facebook pages, blogs. Here we use the best online production environments that give you the most flexibility to develop and grow your sites.
- Grow. The last phase is the most important. Here we deliver the traffic growth to capitalise on your investment in online assets. We typically build a three month activity plan that covers; SEO (search engine optimisation for natural search), SEM (search engine marketing - paid search - adwords, facebook etc), Social Media Planning - working with you to develop your social media plan, and we can also explore new directions such as affiliates and other new developments. The results are reviewed every quarter and we define our new activity plan and goals for the next quarter.
Key online business services include;
For more information view our Online Marketing Consultancy Services or call us to speak to one of our Internet Consultants to understand how we could help you develop your online marketing strategy.