Marketing Consulting Services
InsideOut
are strategic marketing consultants. Our expertise is in strategy, marketing and product development, and online development.
This section covers our marketing consulting
services in more detail.
Key Services: Marketing Plans, Marketing Effectiveness, Branding, New Product Development, Loyalty & Service Development
Marketing PlansA
Marketing Plan specifically looks in depth at your advertising, sales
messages and selling proposition. The aim is to develop a new marketing
platform from which you can build your sales. To do this we will review
your key marketing material, your immediate competition and the market.
From this the most appropriate target market, market position, and core
sales proposition will be developed in an interactive facilitated
workshop. At the end you will have a clear plan with detailed projects
and timings to take you forward.
Typically Includes;
- Marketing Review
- Marketing Research
- Strategy Sessions as required
- Marketing Plan Documentation
- Project Plan and Responsibilities
Marketing Effectiveness - ROI & Lean Marketing Programme
In
any organisation there is waste and in marketing you really need to try
new things in order to find new fertile ground. However over time this
can lead to situations where too much activity is going on, where too
great a proportion of the budget is being spent on new ideas. This programme includes an audit, a lean marketing workshop, key suppliers benchmark and a Marketing ROI presentation which will include tailored recommendations from your marketing audit.
Typically Includes;
- Marketing Audit
- Lean Marketing Workshop Session
- Supplier Benchmark Analysis
- Marketing ROI Presentation
More information...
Branding - Identity DevelopmentIf
you have an existing identity that needs to be updated or you need to
develop a new brand we can help. We will work with you through a number
of workshops to build a new brand framework. This framework will
define your purpose, values, and your vision. In addition we will work
to identify the most appropriate personality for your brand and refine
your core brand proposition. This is the core promise or commitment
that you make to your customers. Also if required we can facilitate
name creation sessions and manage the identity design project for you.
Typically Includes;
- Key stakeholder interviews
- Branding Workshops
- Documentation
- Name Creation Sessions
more informtion
New Product Development - Innovation CreationDeveloping
new products and services is a core function that every business needs
to managed. It is a key requirement that you have a process for developing new innovative products. We can design a process with you to look for new uncontested market spaces in which to develop
products, develop competitions for staff to develop new ideas, undertake market research
to establish current benchmarks both in your market and in the wider
marketplace.
Typically Includes;
- Marketing Review
- Strategy Sessions as required
- Market Research
- Plan Development and Responsibilities
Loyalty and Service - Advocacy CreationDeveloping
loyalty and service is about your brand and products, but more
about your staff and your processes. We can work with you to identify
key sources of complaints, develop a customer service vision and then
put a plan in place to achieve this. In any organisation looking after
you customers and addressing any service issues you have is one of the most
important job you can do.
Typically Includes;
- Marketing Review
- Strategy Sessions as required
- Market Research
- Plan Development and Responsibilities