Business & Marketing Book List

Marketing Marketing that works - Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau Yes! : 50 scientifically proven ways to be persuasive - Noah J. Goldstein, Steve J. Martin, & Robert* The Hero and the Outlaw - Mark & Pearson* Blue Ocean Strategy - Kim & Mauborgne* How Customers Think - Zaltman* Marketing ROI - Lenskold* Permission Marketing - Godin* The ClueTrain Manefesto - Locke, Searls, & Weinberger* The Long Tail - Chris Anderson Email Marketing by the Numbers - Baggott* The Tipping Point - Gladwell* Raving Fans - Blanchard* Lovemarks - Roberts Buzz - Salzman, Matathia, O'Reilly* Under the Radar - Bond & Kirshenbaum Beyond Customer Satisfaction to Customer Loyalty - Bhote Call to Action - Eisenberg & Eisenberg Waiting for your Cat to Bark - Eisenberg & Eisenberg*

Business Strategy The Breakthrough Company - Keith McFarland* Good to Great - Collins* Built to Last - Collins Profitable Growth - Charan* Simplicity - De Bono* Competing for the Future - Hamel & Prahalad Funky Business - Ridderstrale & Nordstrom Organisational Development Lead to Succeed - Craig Lewis* It's OK to be the Boss - Bruce Tulgan* The Fifth Discipline - Senge Working with Emotional Intelligence - Goleman Control your Destiny or Someone Else Will - Tichy & Sherman The Present - Johnson Maverick - Ricardo Semler Business General Blink - Gladwell* The Undercover Economist - Harford The Coming Biotech Age - Oliver

 * I hope you find this list of marketing and strategy books useful. I consider those titles marked with an asterisk (*) to be essential reading. If you have any must read books that are not on my list please email them to me.