Brand Development Consulting Services

Brand Development Programme

Your brand is one of the most important assets to develop. Your identity determines the first impression your customers have of you. If it's right they may take the next step, if not you wont get the on the shortlist. Developing brands takes time and patience. With the right tools and framesworks we can get your branding project off to the right start quickly.

Our brand development service defines the core brand elements in a structured way so you have a clear communications platform on which to develop your identity. This brand platform defines what your business is about, how things are done in your business, where you are going and the core promise you make to customers. The answers to these questions creates your brand foundation - purpose, values, vision, promise and personality. With this defined, how and what you communicate becomes much easier.

Over the last 10 years we have developed both a specialised framework that defines the core brand dna as well as our own proprietary techniques for uncovering these quickly. Often these processes can take days or weeks and a lot of energy as different people debate and argue various points. Our process delivers an outcome where your team will have participated in the process and have a shared vision of the future.

The programme is made up of the following components;
  1. Strategic Review - this depends on the size of the organisation - typically this involves two structured interviews to understand your business.
  2. Facilitated Branding Session - a four hour session will be facilitated with a group of up to eight key staff.
  3. Marketing materials - existing marketing material, advertising, brochures, retail premises, websites will be reviewed.
  4. Documented Brand Foundation - your brand foundation will be documented and we will also advise you on any recommended next steps.
Our brand development programme normally costs $4,800 + GST. This includes the interviews, workshop, material reviews and the report and recommendations. We’re confident that you’ll get significant value out of this programme, in fact we will refund our fee if you don’t.

As a special offer for October only, we're reducing the fee by 1/2 to $2,400 + GST for small business clients, 20 staff or less.

We are only offering 2 more programmes at this rate. To get started and find out more please call me to arrange an introductory meeting. We can gain an overview of your business and complete the first strategic interview. This would of course be a no cost, no obligation meeting. Don't miss out!
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"Duncan is a talented branding guy who takes the nonsense out and gets the job done." more...
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