The InsideOut blog is a collection of our strategy, marketing and online thinking.


Spark 2006
It’s great to see we have finally scrapped together 5 dragons for the NZ version of the Dragons' Den. It will be interesting to watch after the UK and Australian versions. This year I was asked to be on the Judging Panel for the University of Auckland Spark competition – it’s about as close to being a Dragon, as I will get!

Spark is an entrepreneurial competition where students can win $40k to start a business. So far I’ve poured through 10 different business plans and 3 or 4 were interesting enough to go the next round. From what I’ve seen there isn’t a shortage of ideas out there. So just get on with it and take a risk.

If you’ve got a good idea there are plenty of places to get help and support – TheIcehouse is a good place to start. You don’t have to expose yourself or your idea on TV – but if you want to go for it!
Date Published: 22/06/2006
The InsideOut blog is a collection of our thinking represented in articles about key business and marketing issues. It's intended to be a source of ideas and inspiration.

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