The InsideOut blog is a collection of our strategy, marketing and online thinking.

Last Thursday I was at the NZ Marketing Magazine Marketing Awards. This year I had a personal interest - I was nominated for the Innovative Research Award. Unfortunately in my category I was up against 42Below and with all their sex appeal (and proba...
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For the last week I have been in the Central North Island trying to get some skiing done with the family. Didn’t have much luck, only managed one day – but a glorious day it was! While I was away I noticed several cases of Cool Marketing. ...
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It’s great to see we have finally scrapped together 5 dragons for the NZ version of the Dragons' Den. It will be interesting to watch after the UK and Australian versions. This year I was asked to be on the Judging Panel for the ...
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I’m halfway through reading How Customers Think (Zaltman), and would already recommend it to any serious Marketer. The book opens with a challenge, stating that the average Marketer believes reading a Marketing Magazine every month...
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Today I received a courier delivered box of Abe’s Bagels, Crisps and Café l’affare Coffee. Inside was a card from Unlimited thanking me for my subscription renewal. Wow I was impressed, a quick tally had me a...
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