The InsideOut blog is a collection of our strategy, marketing and online thinking.
Last Thursday I was at the NZ Marketing Magazine Marketing Awards. This year I had a personal interest - I was nominated for the Innovative Research Award. Unfortunately in my category I was up against 42Below and with all their sex appeal (and proba...
For the last week I have been in the Central North Island trying to get some skiing done with the family. Didn’t have much luck, only managed one day – but a glorious day it was! While I was away I noticed several cases of Cool Marketing.
It’s great to see we have finally scrapped together 5 dragons for the NZ version of the Dragons' Den. It will be interesting to watch after the UK and Australian versions. This year I was asked to be on the Judging Panel for the
Ongoing Marketing Education
I’m halfway through reading
How Customers Think
(Zaltman), and would already recommend it to any serious Marketer. The book opens with a challenge, stating that the average Marketer believes reading a Marketing Magazine every month...
Partnership Marketing - Unlimited Bagels
Today I received a courier delivered box of Abe’s Bagels, Crisps and Café l’affare Coffee. Inside was a card from
thanking me for my subscription renewal. Wow I was impressed, a quick tally had me a...
blog is a collection of our thinking represented in articles about key business and marketing issues. It's intended to be a source of ideas and inspiration.
How to develop a Mission Statement
Marketing in a Downturn
How to launch your eCommerce Site
Creating Customer Loyalty
Getting a Return on your Marketing
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