The InsideOut blog is a collection of our strategy, marketing and online thinking.

Business is about moving forward. There are primarily two ways of doing this, either through imitation or innovation. However only with an innovation approach can you revolutionise your business.
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I was lucky enough to have lunch last week with Daniel Isen Senior Lecturer in Entrepreneurship at Harvard Business Review. Daniel spoke to a small group from the IceHouse about his experience and views of global entrepreneurship from his start up experience and his research while at Harvard....
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We are certainly living in interesting times. While things have changed there is no need to lower your performance expectations. If you set your goals high anything is possible. Right now you need to be smart. Review all your costs, look to get more value out of your suppliers and strategically look to expand your business. This is a time to position your business for the future.
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Don't have a planning session where you just sit around a table and have a long discussion. Have a clear agenda, break the groups up to discuss different items, and vote on the issues that come up. These simple techniques will ensure that your planning session is more engaging. This in turn will increase the commitment to implementing the proposed changes...
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It’s always important to have a clear strategic plan for your business, mapping our where you want to go. This article reviews some of the strategic planning processes that we have been implementing with our clients. Right now more than ever it's critical to have everyone on board with a simple clear plan.
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