The InsideOut blog is a collection of our strategy, marketing and online thinking.

Averages are funny things aren’t they. They draw people to a common result - that’s the average, it’s good enough, hey we’re not doing too bad. However remember half the market did better than this and the distribution of this will be spread as well, meaning some businesses will have achieve results much better than this....
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This is a good time to think about optimising your marketing mix, it’s the start of the year, things are a always a little slower right now, so take the time to have a look at everything with a fresh set of eyes. The key things to look at are...
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When things get tough it’s normal to become nervous. However change can present opportunities. The one key thing to do, going into a tight market, is to put together a plan to deal with it. Here are five areas to focus on......
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I hate Steinlager. I haven’t drunk it for 20 years, not since the splitting headaches it delivered in my youth. So it’s with this background that my vote for the marketing launch of 2007 goes to Lion’s launch of Steinlager Pure....
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Over the last month, I’ve been putting together a program on marketing metrics. Being an ex accountant, numbers are second nature to me, but that’s not the case for everyone. As such I’ve wanted to provide a simplified process for ma...
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