The InsideOut blog is a collection of our strategy, marketing and online thinking.

The opportunity to create fanatically loyal customers is there for every business. It's not hard. A simple three step plan is all it takes; 1. Create a clear compelling service vision. 2. Ask your customers what they want. 3. Deliver 1% more. Although this is simple, it’s surprising how many businesses don’t follow this process. Let’s start at the first point; creating a vision......
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Since my post on export assistance I’ve come across three other grants to get real help to develop your business. There are the International Growth Fund, Technology for Business and Escalator. So if you want to learn more about these  - read this post...
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I went to a presentation by Mike Hutcheson recently – his presentation was titled “Don’t think hard, think easy”. The point of the presentation is that you often think you can just turn great ideas on, or put another way, when you have a problem you ...
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For the last week I have been in the Central North Island trying to get some skiing done with the family. Didn’t have much luck, only managed one day – but a glorious day it was! While I was away I noticed several cases of Cool Marketing. ...
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Today I did a days usability training today with Optimal Usability. These guys are good so if you’re doing a large scale internet project I would definitely consider employing them. Now what was the day... ...
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