The InsideOut blog is a collection of our strategy, marketing and online thinking.

I've been using LinkedIn and Facebook to varying degrees and have been blogging for a number of years, so I’m not new to social media. But I was surprised by the change to my business day when I started using Twitter. ...
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How meaningful is your business? We’re all attracted to people, places and businesses that offer us a deeper meaning, a strong purpose or mission. For a business, meaning comes from what you do, how you position and present your brands, the passion with which your staff interact your customers, your products, premises and your promotional style......
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I hate Steinlager. I haven’t drunk it for 20 years, not since the splitting headaches it delivered in my youth. So it’s with this background that my vote for the marketing launch of 2007 goes to Lion’s launch of Steinlager Pure....
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This is a discussion around the results and approach taken by the Auckland City Council and Metrowater to rebrand their organisations. This case study highlights some of the challenges involved in branding and identity development and suggests some ideas that could improve the outcomes of the process...
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Having a strong brand is one of the most valuable assets your business can have. So you need to consider the steps you take to protect that brand. Often small businesses have a laid back approach and rely on existing rights and “passing off” as remed...
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